MBA Digital Marketing and Communication

The Programme for Digital Marketing and Communication MBA

The Digital Marketing and Communication Manager has the skills to manage a profit centre, any Business Unit or an agency.

This training also makes it possible to manage a marketing department, a sales department and to carry out management control missions.

Finally, the Digital Marketing and Communication Manager is also able to create his company, regardless of the sector of activity.

The MBA in Digital Marketing and Communication Programme aims to train a generalist executive in business management with a strong specialization in the following fields: Finance, Human Resources Management, Webmarketing, Marketing and Business Development, International Affairs, Supply Chain Management, Engineering and Project Management.

The ESC Amiens Business Operations Management Program is available for Bachelor graduates. He trains all the company's managerial functions with a very operational purpose by targeting small, medium and large structures, in France and abroad.

Over a period of 2 years, on a classical initial or alternating basis (apprenticeship or professionalization contract), the student will be able to discover all the management sciences thanks to lectures, company cases, simulations and conferences given by professionals and our permanent teachers (including research teachers).

The second year of the Digital Marketing and Communication Programme is the year of specialisation, to best meet the requirements of organisations looking for students who are operational as soon as they graduate.

As part of the Project Management course, the programme begins with research modules to prepare you for your applied research dissertation (ARD).

You then get to the heart of the matter and begin your specialisation or major modules to get the best training in engineering and project management.

A compulsory 6-month work placement must be completed during this year. It is also possible to complete the year on a sandwich course.

Digital Marketing and Communication

Core curriculum

- International relations management
- Business storytelling
- Knowledge management
- Creativity management
- Crisis management
- Intercultural management
- Accounting management
- Performance management
- Decision help system
- Cesim Global Challenge
- Cybersecurity
- Quality management
- Team management
- Research seminar
- Applied research thesis
- English language
- Second language : German, Spanish, Chinese or French for foreigners
- Work placement (6 months)

Specialisation courses

- SEO techniques (SEO, SEA, SMO)
- Email marketing and CRM
- Internet advertising, display and affiliation
- Community Management
- Design and management of an application
- Social networks and market place management 
- Mobile and social video marketing